Sales Analytics

Sales Call Scoring & Analytics Agent

An AI system that automatically analyses every sales call transcript against a 100-point framework across six critical categories — producing professional coaching reports in minutes, not hours.

90%
Time Savings Per Call
10×
Call Review Coverage
100%
Scoring Consistency
28%
Win Rate Improvement
The Problem

Manual call review doesn't scale

Sales managers dedicate extensive hours to manually reviewing calls for performance evaluation, coaching identification, and quality assurance. The manual approach creates inconsistency, consumes significant time, and relies on subjective judgement — limiting scalability for growing teams.

Effective sales tactics remain unidentified, underperforming reps lack targeted coaching, and only 10% of calls ever get reviewed. The remaining 90% are invisible to management.

Six Scoring Categories

Every call scored across what matters

01 — Discovery & Needs Analysis

Quality and depth of questions asked to uncover prospect pain points and buying motivations.

02 — Rapport & Communication

Tone, active listening, talk ratio, and ability to build genuine connection through the conversation.

03 — Qualification (BANT)

Budget, authority, need, and timeline qualification — whether the rep confirmed the right buying signals.

04 — Solution Presentation

Clarity of value proposition, relevance to stated pain points, and persuasiveness of the pitch.

05 — Objection Handling

Count, type, and quality of objection responses. Whether objections were addressed or deflected.

06 — Next Steps

Commitment secured, follow-up scheduled, and clear progression toward close defined before the call ended.

How It Works

Transcript in. Coaching report out.

01

Multi-Format Intake

Accepts call transcripts as Word docs, PDFs, or Google Docs — automatically routed into the processing pipeline without manual intervention.

02

AI Scoring Engine

Evaluates the transcript across all six categories. Tracks 15+ specific metrics including questions asked, talk ratio, BANT coverage, and objection count.

03

Coaching Report Generation

Produces a 100-point scorecard with per-category breakdowns, identified strengths, specific improvement areas, and actionable coaching guidance.

04

Automatic Delivery

Reports are generated as professional Google Docs, auto-organised in Drive, and ready for manager review or direct rep feedback within minutes.

System Screenshots

Live workflows, exactly as built.

Score Report Generator workflow
Score Report Generator Workflow
Results

Review every call. Coach every rep.

90%
Time saved per call — review dropped from 45 minutes to 5 minutes
10×
Review coverage — analyse 40–50 calls/week instead of 4–5
100%
Scoring consistency — eliminates 15–20 point variance from subjective review
28%
Win rate improvement potential from consistent data-driven coaching
15+
Specific metrics tracked per call including talk ratio and BANT qualification
$80K
Annual value for a 10-person sales team saving 30 hours per week

Ready to coach every rep with data?

Let me show you how to go from reviewing 10% of calls to reviewing 100% — without adding manager workload.

Get In Touch